Creative Manager Pro, web-based Agency Management Software for the Creative and Design industries, in conjunction with Strata Marketing, announces Creative Media Manager, a new product bridging Creative Manager Pro and Strata's media systems.
May 3, 2004
Creative Manager, Inc., provider of Creative Manager Pro, and Strata Marketing, Inc., providers of the Strata line of media management systems, jointly announced today that it is currently in the development stages of Creative Media Manager. The new program, Creative Media Manager forms a bridge between the two systems, allowing information to be strategically shared.
Using the new Creative Media Manager program, users of Creative Manager Pro will be able to share media buy information from the Strata media buying system. Media buy insertion orders placed in the Strata system for scheduling and placement, will be read by Creative Manager Pro for project management, budgeting and further processing. This novel approach takes advantage of the advanced media buying abilities built into Strata, and the industry-leading agency management features in Creative Manager Pro.
Ron Ause, Director of Marketing for Creative Manager, Inc., said "As our system continues to improve and expand in its ability to handle more functionality, it is important to realize that Strata is still the industry leader in media buying. With our ability to manage the agency, and Strata's ability to manage the media buying, we've covered our client's needs from end to end with industry-standard systems."
Peter Nason, Director of Marketing at Strata Marketing, Inc., said "Strata remains by far the fastest selling media buying system in the country. Our new association with Creative Manager Pro extends our reach further. Year after year our number one rated products and services continue to outpace the competition. With 10,000 media professionals at over 600 agencies and buying services licensing Strata for Radio, TV, Print & Cable, itšs no small wonder that wešre the industry standard! With Creative Media Manager and Creative Manager Pro, the standard in Agency Management Software, the client is the winner."
For Creative Manager, this integration comes on the heels of the iCal and AddressBook integration introduced earlier this year. Data residing in the Creative Manager Pro database can easily pass to iCal and AddressBook, and then to a user's Palm for on-the-road review.
When asked about the new features, Ause said "Media and project management in this industry is key to an agency's success. The full feature-set of both Strata's systems combined with Creative Manager Pro makes Creative Media Manager this industry's new killer app!"
Creative Manager Pro goes beyond costing to offer full Agency Management, Project Management, CRM, Digital Asset Management, billing and accounting, and Extranet capabilities.
Creative Manager Pro (at http://www.CreativeManagerPro.com), is the leading Agency Management Software for the Creative Design industry, produced for design firms, ad agencies, in-house creative/MarCom departments, and creative service firms. It is a web-based integrated agency management software and job tracking solution which streamlines the entire firm, from developing new business, to staffing, managing, and executing projects through to accounting and financial reporting.
Creative Manager Pro is a full-featured, intuitive system which makes project and agency management a breeze. Creative Manager Pro supports Customer Relationship Management, Document Management, Shared Calendaring, Accounting and much more. Because it is web- based, there is nothing to install and it can be set up in a single day. It works with both PC and Macintosh from any location over any connection. It may also be installed locally on the client's own servers. All options include training and support to ensure that clients are up and running quickly.
Among the many features of Creative Manager Pro:
- Graphically view your firm's metrics - manage your firm by the numbers.
- Manage Contacts and Leads
- Create Project Schedules, Calendars and Manage Tasks
- Take your contacts and calendar on the road with iCal, AddressBook & Outlook
- Approve Timesheets, Purchasing, Billing and Budgets
- Review and Approve Artwork Online
- Store and Manage Digital Assets
- Manage and Balance the Books
- Free client and vendor access to streamline workflow.
- Quick startup/import from Clients & Profits, Adman and other systems
- Full-featured CRM (Client Relationship Management)
- Extranet capabilities.
- Charting of important industry metrics and firm statistics
The team members at Creative Manager, Inc. have been leaders in agency management software and project management software for the creative industry and on the Mac OS for over 25 years. They provide their clients with two major offerings: Creative Project Manager and Creative Manager Pro. Both programs work seamlessly with the Mac OS and Windows.
Strata Marketing, Inc. is based in Chicago IL, with offices at
30 West Monroe
Suite 1900
Chicago IL 60603 http://www.strataG.com
Creative Manager Pro - Ad Agency Software and Project Management Software
